Farmers in most of Sub Sahara African countries – especially smallholder farmers – are doing their best to produce various crops and to carry out other farming activities including livestock keeping, to feed their families and make a living. However, it seems often that they don’t get the highest returns on their investment in agriculture.
Many of them face serious difficulties in accessing markets to sell their goods in the marketplace. They are constrained by their remote locations, high transportation costs, limited knowledge about which value chains are profitable, lack of business skills and the bargaining power to interact with other market players on equal terms.